We have experience in FMCG and worked on Nespresso's innovation. With both the launch of Prodigio and coffee pods automated renewals in collaboration with Amazon. The aim was to both increase acquisition and retain Nespresso caps consumers by offering and suggesting coffee flavor and intensity that would likely suit Nespresso's consumer based on the purchase habits
We adapted the strategy based on specific makret habits
Over 40 markets were targeted and clustered in four segments. Leading, Challenged, Promising and Emerging. Further details can be provided but sensitive information cannot be disclosed.
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