iGAMING AND THE ART OF PLAYING THE SEARCH ENGINES
WINNING THE GAME OF DIGITAL
We develop ad formats for optimal digital advertising performance.
We collaborated with a creative agency to drive awareness of a new product line aimed to renew the National Lottery's audience by introducing new online games targeting a younger audience.
OUR iGAMING TRICKS
Our digital marketing team has extensive experience developing strategies and tactics for the iGaming industry. Our clients include the Belgian National Lottery, white labeled casinos, operators and affiliates. Both our deep experience and our paid media experience has helped some specific brands increase their acquisition significantly. OxalisPulse knows how to win.
Importance of SEO
It is not news that the iGaming industry is subject to both digital marketing media owners restrictions and country specific regulations. As a result, the selection of digital marketing channels that can be leveraged to drive digital branding and digital performance for the iGaming industry can be limited or limiting. However, SEO is a dominant digital marketing channel used by many iGaming companies.
Our expertise in the iGaming industry combined with our extensive experience in SEO enables us to achieve great results for our partners. Throughout the years of digital marketing expertise in the field, our network of digital marketing experts in Malta, we have mastered SEO for iGaming across many markets.
Link network and content outreach
- OxalisPulse Link Equity
Search Engine Optimisation (SEO) success is the dependent upon the ability and experience of an organisation to address content, technology and content outreach. While content and technology could be perceived as general SEO pillars, content outreach is subject to specific industries and markets. At OxalisPulse, we count around 10000 unique connections with media owners that can play an important role in SEO performance.
- “White Hat SEO” Only
Because we understand the negative consequences fooling search engines can have on websites, but also because our mission is to take our partners and they customers alike through a journey, we practice SEO for the long run. We are not proponent of any such PBN approach. In essence, we do not own any website network aimed to fool the search engines. On the contrary, we favor long term relationships and enhanced consumer experience though white hat SEO.
- Who Are Affiliate
Affiliates are website owners are usually individuals who leverage their influence in iGaming to bring traffic to iGaming websites. In online gaming it is non uncommon to find affiliates that are players themselves. They bring vast experience in playing online casino and often run blogs. They are iGaming influencers. In essence, it is safe to say that affiliates are rather familiar with the world of iGaming and certainly know the its ins and outs. They build their audience by providing honest information on various online casinos and by sharing gambling tips and trick. Their advanced SEO expertise and their relevance to the IGaming industry makes them perfect contact opportunities to build ongoing SEO activities.
- Affiliate marketing effectiveness
- Guaranteed return on investment:
It comes without saying that allocating marketing budget to a channel that guarantees ROI is an easy decision to make. Affiliate marketing answers just that. It is indeed totally focused on performance and therefore guarantees high ROI. Regardless of the cost per acquisition or the commission paid to an affiliate, marketers can based the performance on a high return based on traffic volume. Advertisers get 100% relevant traffic that is likely going to convert to sales.
- Immediate and transparent progress:
Investing media budget into specific digital marketing channels is subject to a lot of cautious research and due diligence. However, with affiliate marketing, advertisers can estimate and forecast the necessary investments with great accuracy. The goal is to base affiliate relationship on a win win situation. Affiliates allow for accurate sales measurements with limited risks and with a rather short timeline.
- Easy tracking and verification:
When leveraged effectively by advertisers, affiliate management system allow to evaluate the performance of different affiliates. Advertisers can also see how casinos perform across multiple affiliate websites. We use this information to analyse which ads and banners work best and adjust the affiliate program based on performance.
- Online reputation:
Most of the times, due to the honest content and online experience they provide affiliates benefit from good online reputation in the iGaming industry. It helps our partners build their brand and a positive impression / image in the iGaming industry.
- High reach and efficient CPM
Programmatic has evolved dramatically the last 6 years with an estimated world wide annual digital media budget reaching about 65% of cross channel ad spend allocated to programmatic. The channel is known to be rather efficient when it comes to reach the right audience at the right time on any device.
- iGaming regulation change agnostic
With specific countries adapting their iGaming regulations, the necessity for a flexible and adaptive marketing channel is increasing. Programmatic can be the answer to such need. Its complicated but yet flexible technology allows for marketers to adapt to regulation and market changes.
- Trading transparency:
Digital transparency is and will always remain a key factor in selecting specific channels. Programmatic went trough rounds of transparency challenges but has been able to adapt to the marketers needs bring levels of transparency unmet by some other channels. OxalisPulse has tremendous experience leveraging AdTech that enables iGaming brands to achieve their digital marketing objectives