GUIDING OUR CLIENTS THROUGH THE DIGITAL MEDIA TECHNOLOGY LANDSCAPE
WE INTEGRATE CREATIVE AND MEDIA FOR MORE EFFECTIVE, SEAMLESS MARKETING
Many companies today are not taking advantage of technology to drive efficiency in their marketing activities, or integrating their creative and media to maximise their marketing spend; in fact, creative and media are still often treated as separate silos.
In traditional marketing, one agency handles media and another develops creative; no one is responsible overall and no one is in total control, so your ads are at real risk of missing your target audience. Investment in media technology has driven creative and media further and further apart, to the point where today 98% of programmatic creative isn’t targeted, which means your creative actually performs worse than it did 10 years ago.
Innovations in technology such as automated design tools, ad servers, DSP’s (demand side platforms), video platforms, CDP’s (customer data platforms) and DMPs (data management platforms) are growing the rift between the creative agencies’ content and messaging and the media agencies’ audience and strategy.
We do not believe that this needs to be the case, and we have the solution: we believe in integrating your creative with the new media technology for more effective, seamless marketing. We call our methodology CREAM.
Our expertise comprises a combination of deep knowledge of digital marketing channels, with a long and proven pedigree of delivering cutting edge creative work. We have extensive experience of creating effective video content for all types of media: ATL, BTL, SoMe, both motion graphic, 3D and live action. And the creative, when adapted and optimised for your media spread, can significantly increase engagement, while also delivering significant cost savings.
As your creative drives 70% of your marketing ROI, it needs to be fit for purpose. Depending on your needs, we can work together with you to refine your business goals, and translate them into a brand strategy, and a product offer. We identify where your target audience are most effectively reached, and what creative will best engage with them there. And we tailor your brand messaging accordingly.
There are many ways of actively targeting consumers with creative content. Video is one of the more powerful tools in your media arsenal. When created to be channel, device and format agnostic, tailored video content can be effective at all touchpoints on the consumer journey. Our media and marketing teams work in tandem to develop relevant content for the target audience. This is key to helping the development of optimised content both for owned and paid media.
We work closely to the client’s creative brief to ensure that our content is on brand, on time and on budget. Our proven creative process steers all our work, ensuring that our concept and final assets deliver your business goals. And fine-tuning your message over the campaign timeline to make it even more effective is key to our strategy, where we tailor your message across all your relevant digital marketing channels.