INTEGRATED CREATIVE & MEDIA
At OxalisPulse, we believe that creative and media deliver greater growth when treated as an integrated package. We have over five decades of combined experience delivering expertise in creative and media planning, strategy and execution to some of the world’s leading brands across a range of industries, and we have specialist expertise in optimising creative and media
OMNI-CHANNEL APPROACH FOR ALL TOUCH-POINTS
DIGITAL MARKETING CHANNELS
Search Engine Optimisation
SEO is a key component for owned media optimal performance, which can greatly impact paid media efficiency and cost. Most of OxalisPulse digital marketing activities include an element of SEO in the mix.
Our aim is to decrease reliance on paid media; however, for quick results and specific targeting, paid search is a fundamental digital marketing channel. It can contribute to exponential click through rate (CTR) and it is a great digital marketing channel to leverage for landing pages A/B testing.
Programmatic & Direct Display
With the digital marketplace growing exponentially and AdTech following the trend, display is a perfect channel for reach. As proponents of digital transparency we also recommend ad placement outside the GAFAM (Google, Apple, Facebook, Amazon, Microsoft) walled gardens.
In addition to display, social media is another relevant channel for reach. We have experience utilizing these channels for both B2B and B2C branding and acquisition initiatives. We have specialised partners for video and static content and implement best practice guidelines for maximum performance.
I have collaborate with OxalisPulse and the team on several projects and I’ve been impressed with both the team’s knowledge of search marketing and their direct honesty in working with clients.
After a year of collaborating with OxalisPulse to develop a proposition and workflow for data-led Content initiatives, I can say that OxalisPulse loves to drive change.
I’ve had the pleasure of counting Ulrich as both a client and a friend over the past 15 years. His SEO expertise is second to none; he can build a comprehensive strategic plan while taking advantage of tactical opportunities when they’re presented.
Ulrich is one of the true experts in the world of search and digital marketing. While it seems as though most everyone is an “expert” these days in digital, my experience with Ulrich when he worked at R/GA was that he is the real deal. He was my go to resource on best practices for search.
Everything Glen did while we worked together was smart, studied and crafted by someone who wants to produce the best brand creatives possible. He tackles each assignment with a traditional problem-solving approach. He comes back with brand-building ideas that are big, viable and powerful.
I have worked with Glen for many years now. As an Art Director he is extremely versatile and experienced and can quickly assess what the client really needs and is therefore a delight to work with. He is also fast and flexible which makes the process of working with him very smooth and he understands a multitude of platforms and channels.
I’ve worked with Glen on and off for over 13 years and always found him to be an excellent resource with regard to design issues. He is quick to understand the initial brief and always provides insightful design proposals.
Glen is a great guy and very passionate about what he does. A keen eye for detail and strong sense for concepting ideas.
During a two day off-site workshop on Engagement in social media Glen showed us what ‘senior’ means. We were able to benefit from Glen’s vast experience of visual communication and work processes with a constant focus on business-bottom-line-results-what-do-you-really-need thinking. Few designers have the business skills that Glen delivers – I recommend him highly.