Digital transparency audit is an essential element that needs to be taken into account when trading advertising with publishers and advertising agencies. We help our partners scrutinize contracts and trading deals in order to ensure that all transaction between parties are transparent and in line with the WFA and IAB standards.
We developed media charters in collaboration with the WFA and the UBA in order to ensure upmost digital transparency.
Many organizations are not aware of trading practices which could hinder business profitability. We have experience uncovering such practices as we took an active part in the development of an international charter addressing such practice. We provide our partner with tools and workshops which can help identifying non-disclosed practices.Download UBA Media Charter