DIGITAL MARKETING MADE EASY

WHAT WE DO

DIGITAL MARKETING SERVICES THAT FIT ALL BUSINESS SIZES

DIGITAL MARKETING SERVICES

SEARCH MARKETING, SOCIAL MEDIA & DISPLAY

People spend time on multiple devices and multiple channels daily. They search for information on Google, they see video ads or banner / image ads displayed on platforms such as YouTube, Facebook and other websites. With a combined digital ad strategy, OxalisPulse can help advertisers to serve the right content, to the right person, at the right time.

TECHNOLOGY ENABLED

OxalisPulse makes use of advanced advertising technology and partnerships in order to forecast digital marketing performance with clockwork precision. Through attribution, OxalisPulse paces budget spend across channels and prevents wastage.

DIGITAL FORMAT PRECISION

Not every creative is suitable for every digital media. What works for Facebook might not work for YouTube. Better develop creative tailored to a specific platform than repurposing creative for all devices and channels. OxalisPulse provides or develops specific requirements for each platform.

AUDIENCE BASED

Many buying platforms allow for audience base targeting but only a few brands know how to take advantage of it. OxalisPulse uses a persona approach which ties to CRMs to plan media buying that converts to a specific goal.

PERSONALISED EXPERIENCE 

We all know the adage… ‘right person, right content, right place, right context’. All advertisers speak the same language, but in practice, very few take on the challenge of developing detailed audience segmentation to achieve personalisation. OxalisPulse analyses a mix of data, market trends and behavioural profiles to produce accurate personalised experience. This intelligence is pivotal to driving high-performance ROI.

PREDICTIVE BEHAVIOR ANALYSIS

Leveraging all available digital media tools help identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. Through predictive behaviour analysis, OxalisPulse maximises advertisers’ return on investments

COMPETITIVE ANALYSIS

Before rushing into any digital investment, we analyse and benchmark the market’s demand and offer in terms of content and media.

PERFORMANCE MARKETING

Say goodbye to Excel spreadsheet and PowerPoint reporting. With OxalisPulse, you get your very own customised analytics and real-time reporting dashboard. Our dashboard connects to API’s from Google, Facebook, Twitter, and even your CRM. The campaign performance data visualisation can be completely designed to your preference.

TEAM TRAINING

We build tailored training  for digital teams according to their level and their objectives. OxalisPulse has developed a multi-channel (SEO, Paid Search, Display, Social Media…), 5-step digital acceleration roadmap which helps our partner achieve both their business and digital marketing objectives.

INDIVIDUAL TRAINING

OxalisPulse uses reputable and accredited online marketing training methodologies from DMI, CIM and Google Garage to bring team members and individuals up to speed with digital marketing best practice across many areas. We share our field experience in renown training center such as ICE Malta.

WORKSHOPS

Our true love for digital marketing cannot be better expressed than in a collaborative setting. OxalisPulse workshops are a prefect platform to get teams inspired, interested and motivated. The modern methodologies we use for our workshops are based on our field experience.  Our collaboration translates into clear action items which our clients can take back to the office and start implementing.

TACTICAL OR STRATEGIC

We provide bespoke workshops to our clients, covering a range of topics, from SEO, display, paid search, content optimisation, Facebook Ads to more strategic activities such as Mind Mapping, Persona Development, Audience Journey Mapping, Multi Touch-Point Attribution. If you’re looking to level up your knowledge, our series of digital marketing workshops can help.

DIGITAL ADVERTISING CREATIVE

Video, motion graphics, animated or static creative. Our creative team develop loads of pieces of engaging advertising creative each year, perfectly blending the art with the science of effective social, display and programmatic targeting.

WEBSITE AND LANDING PAGES

Nothing bulky here, please. Simple, effective and beautiful websites designed to a best-practice and optimised user experience. Mobile first? No doubt. Google friendly? Absolutely.

ECOMMERCE ADAPTIVE

We stick to what works and make sure that you keep full control of your user experience. This starts with SEO friendliness and ends with limitless open source updates possibilities. We prefer WordPress but we can help you with other platforms.

SEO & EXPERIENCE FRIENDLY

OxalisPulse masters the art of seamlessly integrating SEO without compromising the look and feel of a website. We have experience driving traffic to websites while making sure that visitor convert and drive perfromance.

A METHODOLOGY THAT SITS ON OVER 15 YEARS OF DIGITAL EXPERIENCE

OUR 4 P APPROACH TO DIGITAL MARKETING

Digital Content Production and planning
Digital Marketing Content Placement
Digital Marketing Performance

1. DIGITAL STRATEGIC PLANNING

Our digital marketing approach comes with many years of experience. We have perfected and mastered our methodology in an effort to drive efficiency and decrease paid media reliance. We believe in looking at digital marketing holistically and get the basics right. This starts with understanding the target audience's journey.

Specifically, we analyze the markets demand and the offer - in terms of content - our partners and their competitors provide to their audience. We then collaborate on the development of a strategy and a roadmap that tackles all owned media and paid media touch-points.

SEO Methodology
Understand what your audience is looking for and who you are playing against before rushing in the creative.

There is no point rushing in creating content one think is representative of the truth. Our methodology ensures that market research assumptions are validated thoroughly with data and insights analysis. We meticulously look at every available content and technological gaps in order to win the game of digital marketing.

Planning Phase

Predictive Behavior Analysis
Audience Segmentation
Competitive Analysis
Digital Performance Planning

2. DIGITAL CONTENT PRODUCTION

We leverage data in order to create experiences that are relevant and personalised to the target audiences. While placing the creative in the right context and at the right time contributes to performance, placing the right creative in that context is equally important.

In order to respond to this rather critical step in digital marketing, OxalisPulse develops digital marketing objectives that are SMART (Specific, Measurable, Achievable, Relevant and Time Related).

Digital Content Planning
Understand where, how and when you audience is consuming content

There is no point rushing in developing the creative without knowing if this addresses an audience need. Our brief capture all important strategic elements in details.

Brief Development

Quantifiable Data
Strategic To Tactical Steps
Contextual Experience
Measurable Outcomes

3. DIGITAL CONTENT PLACEMENT

Digital marketing creative such as, Google paid results, images, video and rich media banners can be placed on any digital touch-point. Content can also be amplified with paid media channels such as paid search, display, social media and affiliate. OxalisPulse knows what creative goes for what media or device.

We aim to minimise cost by capturing key objective details in a content production brief that includes precise KPIs for each channel. OxalisPulse works on identifying a point of diminishing return across all media channels paid or owned through testing.

Paid search vs. Organic search
Understand where, when and how your target audience is consuming content and enhance their experience with a unique voice.

We recommend developing a thorough POEM (Paid, Owned, Earned Media) consumer journey approach that specifies which channel is best suited for a specific path or touch point. We have developed an advanced methodology that ensures that all parties involved with digital marketing initiatives have a voice.

Place Content Wisely

SEO & WebDesign
Paid Search
Social Media
Display / Programmatic / Online Video

4. DIGITAL MARKETING PERFORMANCE

Digital marketing performance encompasses both the correct optimisation setup and the adaptive capability of our digital marketing experts. We rely on a thorough knowledge of analytics tools and digital marketing dashboards to optimise digital marketing projects daily.

We look at audience segmentations, channels and market benchmarks prior to starting any digital marketing project.

Digital Marketing Dashboard
Understand what is driving your current performance and evaluate the insight in order to optimize and iterate.

When we start an engagement with a partner, we agree on specific performance evaluation, objectives and timeline. We take a closer look at your analytics and setup the measurement events and goals within your platform.

Digital Marketing Performance

Analytics Setup
Data Visualisation
Data Science