DIGITAL MARKETING MADE EASY
WHAT WE DO
DIGITAL MARKETING SERVICES THAT FIT ALL BUSINESS SIZES
DIGITAL MARKETING SERVICES
SEARCH MARKETING, SOCIAL MEDIA & DISPLAY
People spend time on multiple devices and multiple channels daily. They search for information on Google, they see video ads or banner / image ads displayed on platforms such as YouTube, Facebook and other websites. With a combined digital ad strategy, OxalisPulse can help advertisers to serve the right content, to the right person, at the right time.
OxalisPulse makes use of advanced advertising technology and partnerships in order to forecast digital marketing performance with clockwork precision. Through attribution, OxalisPulse paces budget spend across channels and prevents wastage.
DIGITAL FORMAT PRECISION
Not every creative is suitable for every digital media. What works for Facebook might not work for YouTube. Better develop creative tailored to a specific platform than repurposing creative for all devices and channels. OxalisPulse provides or develops specific requirements for each platform.
Many buying platforms allow for audience base targeting but only a few brands know how to take advantage of it. OxalisPulse uses a persona approach which ties to CRMs to plan media buying that converts to a specific goal.
We all know the adage… ‘right person, right content, right place, right context’. All advertisers speak the same language, but in practice, very few take on the challenge of developing detailed audience segmentation to achieve personalisation. OxalisPulse analyses a mix of data, market trends and behavioural profiles to produce accurate personalised experience. This intelligence is pivotal to driving high-performance ROI.
PREDICTIVE BEHAVIOR ANALYSIS
Leveraging all available digital media tools help identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. Through predictive behaviour analysis, OxalisPulse maximises advertisers’ return on investments
Before rushing into any digital investment, we analyse and benchmark the market’s demand and offer in terms of content and media.
Say goodbye to Excel spreadsheet and PowerPoint reporting. With OxalisPulse, you get your very own customised analytics and real-time reporting dashboard. Our dashboard connects to API’s from Google, Facebook, Twitter, and even your CRM. The campaign performance data visualisation can be completely designed to your preference.
We build tailored training for digital teams according to their level and their objectives. OxalisPulse has developed a multi-channel (SEO, Paid Search, Display, Social Media…), 5-step digital acceleration roadmap which helps our partner achieve both their business and digital marketing objectives.
OxalisPulse uses reputable and accredited online marketing training methodologies from DMI, CIM and Google Garage to bring team members and individuals up to speed with digital marketing best practice across many areas. We share our field experience in renown training center such as ICE Malta.
Our true love for digital marketing cannot be better expressed than in a collaborative setting. OxalisPulse workshops are a prefect platform to get teams inspired, interested and motivated. The modern methodologies we use for our workshops are based on our field experience. Our collaboration translates into clear action items which our clients can take back to the office and start implementing.
TACTICAL OR STRATEGIC
We provide bespoke workshops to our clients, covering a range of topics, from SEO, display, paid search, content optimisation, Facebook Ads to more strategic activities such as Mind Mapping, Persona Development, Audience Journey Mapping, Multi Touch-Point Attribution. If you’re looking to level up your knowledge, our series of digital marketing workshops can help.
DIGITAL ADVERTISING CREATIVE
Video, motion graphics, animated or static creative. Our creative team develop loads of pieces of engaging advertising creative each year, perfectly blending the art with the science of effective social, display and programmatic targeting.
WEBSITE AND LANDING PAGES
Nothing bulky here, please. Simple, effective and beautiful websites designed to a best-practice and optimised user experience. Mobile first? No doubt. Google friendly? Absolutely.
We stick to what works and make sure that you keep full control of your user experience. This starts with SEO friendliness and ends with limitless open source updates possibilities. We prefer WordPress but we can help you with other platforms.
SEO & EXPERIENCE FRIENDLY
OxalisPulse masters the art of seamlessly integrating SEO without compromising the look and feel of a website. We have experience driving traffic to websites while making sure that visitor convert and drive perfromance.
A METHODOLOGY THAT SITS ON OVER 15 YEARS OF DIGITAL EXPERIENCE
OUR 4 P APPROACH TO DIGITAL MARKETING
1. DIGITAL STRATEGIC PLANNING
Our digital marketing approach comes with many years of experience. We have perfected and mastered our methodology in an effort to drive efficiency and decrease paid media reliance. We believe in looking at digital marketing holistically and get the basics right. This starts with understanding the target audience's journey.
Specifically, we analyze the markets demand and the offer - in terms of content - our partners and their competitors provide to their audience. We then collaborate on the development of a strategy and a roadmap that tackles all owned media and paid media touch-points.
Understand what your audience is looking for and who you are playing against before rushing in the creative.
There is no point rushing in creating content one think is representative of the truth. Our methodology ensures that market research assumptions are validated thoroughly with data and insights analysis. We meticulously look at every available content and technological gaps in order to win the game of digital marketing.
Leveraging all available digital media tools help identify consumer trends, consumer behaviour, buying patterns, demographics, location and many other contextual behaviour insights. A predictive behaviour analysis can validate qualitative research and quantitative research performed by OxalisPulse’s digital strategy team.
Online advertising and the technology available allows for marketers to pin point their audience with an extreme accuracy through a planning approach done at persona level. OxalisPulse is able to identify what people want, who they are, where they are, who they relate to and what device they are using.
Identifying gaps allows to increase efficiencies and penetrate the market where competitors have minimal share of voice. This process ensures minimal investment for best return on investment (ROI)
Aligning on specific performance indicators at the very beginning of any project with our clients allows for an integrated digital media strategy. An integrated digital media strategy captures all stakeholders’ objectives and transforms them into measurable and tangible action items. Leveraging the learnings driven by the media tools, enables us to size the market based on audience interests, competitors’ positioning and create a holistic strategy while keeping budget tight and concise.
2. DIGITAL CONTENT PRODUCTION
We leverage data in order to create experiences that are relevant and personalised to the target audiences. While placing the creative in the right context and at the right time contributes to performance, placing the right creative in that context is equally important.
In order to respond to this rather critical step in digital marketing, OxalisPulse develops digital marketing objectives that are SMART (Specific, Measurable, Achievable, Relevant and Time Related).
Understand where, how and when you audience is consuming content
There is no point rushing in developing the creative without knowing if this addresses an audience need. Our brief capture all important strategic elements in details.
- Validation of creative concepts through data mining
- Validation of focus groups, interviews and any other qualitative insights
- Trigger new digital marketing strategy considerations
- Facilitating content discovery for users as well as search engines
- Develop creative brief that takes into consideration all the vehicle and the technical implications
- Develop a full consumer journey encompassing every objective
- Relevant and engaging ad format development and placements
- Amplification of creative across multiple channels and devices
- Optimisation of mobile devices Apps.
- Expanding scalable audience data pools
- Precise targeting across all platforms and devices
- On-going optimisation and realisation of paid media investment
- Multi touch-point considerations and KPI settings
3. DIGITAL CONTENT PLACEMENT
Digital marketing creative such as, Google paid results, images, video and rich media banners can be placed on any digital touch-point. Content can also be amplified with paid media channels such as paid search, display, social media and affiliate. OxalisPulse knows what creative goes for what media or device.
We aim to minimise cost by capturing key objective details in a content production brief that includes precise KPIs for each channel. OxalisPulse works on identifying a point of diminishing return across all media channels paid or owned through testing.
Understand where, when and how your target audience is consuming content and enhance their experience with a unique voice.
We recommend developing a thorough POEM (Paid, Owned, Earned Media) consumer journey approach that specifies which channel is best suited for a specific path or touch point. We have developed an advanced methodology that ensures that all parties involved with digital marketing initiatives have a voice.
Place Content Wisely
Search engine optimisation is at the center of most of our digital marketing strategies. To date, this channel is still a fundamental digital marketing pillar. Google has recently started to invest in WordPress’ CMS for SEO friendly website development. At OxalisPulse with follow SEO best practice and standards. We do not over promise the SEO outcome as this area as become very competitive. We usually complement SEO with paid search (PPC) for quicker results while SEO is taking off.
Paid search is Google’s biggest revenue driving product and it is no surprise that this area of digital marketing is getting more and more competitive as time goes by. However, when combined with SEO, paid search (PPC) cost can slightly decrease. Indeed, many of the SEO ranking factors are also included within paid search’s ranking algorithm called Quality Score. Good search engine optimisation, improves Quality Score. The better the Quality Score, the lower the cost per click in PPC.
Social media is essentially used for brand awareness though it also offers enticing call to action features which can drive some good performance. The selection of social media platform depends on the marketing objective. In general, we focus our efforts on FB, LinkedIn and Twitter. Social media is traditionally part of the digital advertising mix we recommend to our clients.
Similarly to social media, programmatic is mainly an awareness driver. We buy ad placement through both Google Ads and preferred DSP for display and only use transparent digital marketing trading models. All our fees and markup are disclosed.
We amplify video ad formats and banners.
4. DIGITAL MARKETING PERFORMANCE
Digital marketing performance encompasses both the correct optimisation setup and the adaptive capability of our digital marketing experts. We rely on a thorough knowledge of analytics tools and digital marketing dashboards to optimise digital marketing projects daily.
We look at audience segmentations, channels and market benchmarks prior to starting any digital marketing project.
Understand what is driving your current performance and evaluate the insight in order to optimize and iterate.
When we start an engagement with a partner, we agree on specific performance evaluation, objectives and timeline. We take a closer look at your analytics and setup the measurement events and goals within your platform.
Digital Marketing Performance
Regardless of the analytics setup, our priority is that all parties agree on specific KPIs and a timeline to meet our partner’s marketing and business objectives. We can setup simple or more advanced analytics structures. We adapt to our partners and their needs.
Data visualisation provides an advanced level of setup which enables our clients to make kick decision. It is a also a great solution to communicate hard to interpret insights in a simplified manner. Data Visualisation is a great tool to capture and synchronise data that could not otherwise be captures in traditional digital analytics tools.
Data science is pivotal for enhanced attribution modeling. It requires advanced technical tagging knowledge which aims to capture data across all touch-point and connect it to sales through a CRM. When executed correctly, data science can provide granular performance details which can sometimes allow to connect reach media budget to ROI.